Many small businesses know this story: this month’s poster has one look, next month a different designer makes it look like another brand, and AI-generated images never come out the same twice. Customers struggle to recognise you.
An AI Brand Kit is built to fix that.
Where the problem comes from
Inconsistent visuals are rarely about bad design. They happen because there is no shared set of rules. Every new piece starts with a fresh explanation, so things drift.
AI makes production faster, but without clear direction it simply produces inconsistent images faster.
What is in an AI Brand Kit?
An AI Brand Kit usually has four parts:
- Style references: a set of images that capture your look, for designers and AI alike.
- A prompt library: tested AI instructions that produce on-brand images.
- Brand rules: colour, type, composition and tone, written simply.
- A visual guide: short instructions anyone on the team can follow.
How is it different from a traditional brand guide?
A traditional guide is written for designers. An AI Brand Kit is written for people and packaged so AI tools can use it directly. You get consistency and speed.
Who is it for?
- Businesses whose materials all look different
- Teams that need a steady flow of social visuals
- Anyone launching a new brand or business line
- People already using AI images with unpredictable results
How to start
Sipp’s AI Brand Kit begins with a 60-minute brand discovery session, then two complete visual directions to choose from, followed by 20 brand assets and your AI Brand Kit. From HK$15,000 as a one-off Sprint, in about 10 working days. Every Sipp Plan also builds an AI Brand Kit at setup.
Curious how your brand could come together? Let’s talk.